The UK’s sixth largest consumer magazine company, has launched the bulk of its portfolio of magazine brands on to the digital magazine newsstand, Readly. With immediate effect, 19 Dennis titles go live with Readly.
Dennis is one of the most innovative multi-platform publishers with a diverse portfolio covering the Automotive, Current Affairs, Technology and Lifestyle sectors. In Automotive, titles include evo, Octane and Land Rover Monthly. Computer Active and Computer Shopper lead the Technology portfolio. The Lifestyle sector ranges across titles as diverse as Men’s Fitness, Cyclist and Viz.
Readly is the UK’s leading digital newsstand and has pioneered the all-you-can-read subscription with a monthly fee of £7.99 which gives consumers access to a range of 620 UK magazine brands as well as a growing inventory of over a thousand international titles.
Jude Kempton, Head of Digital Marketing, Dennis, said: “Our multi-platform approach is built around delivering what our audiences want, whether that is print, web or digital editions. The balance of channels varies from market to market, but we see a big opportunity to grow our digital magazine business with Readly across our portfolio. They are reaching a new, broader audience which we might otherwise find hard to hit cost-effectively.”
Ranj Begley, Readly UK’s Managing Director, said: “Dennis is known for being cutting-edge in its marketing techniques and content delivery. So, their commitment to Readly with such a wide range of titles is a real vote of confidence in what we are doing and the market access we are delivering. The Dennis brands add real depth to our consumer offer. We are thrilled to have them on board.”
Readly’s own research shows that consumers value a mix of being able to rely on familiar brands as well as having the freedom to trial titles that are new to them in a low-risk, low-friction environment. The service extends the reading repertoire of its subscribers. Begley: “The wide-ranging Dennis portfolio will bring added life and discovery to our service as well as the reassurance of known and trusted brands.”
All about DENNIS
Dennis’ vision is to be the most dynamic media company in the UK. We are dedicated to growing Britain’s best loved media brands, restlessly innovating across different platforms to bring our audience new sources of inspiration, information and entertainment. Dennis has transformed its approach from its traditional print publishing roots to a multi-platform publishing and ecommerce business, with a group turnover of over £130m.
Our portfolio of over 30 brands, operates in four areas of excellence: Current Affairs, Technology, Automotive and Lifestyle, reaching over 50 million unique users and selling over 2.5million magazines every month.
Dennis brands are innovative, challenging and ambitious: that’s what makes us Brilliantly different... Creative to our fingertips and professional to the core.
Dennis brands include The Week, Auto Express, Alphr.com, BuyACar.co.uk, Cyclist and Viz.
Dennis has been nominated for over 94 awards in the last year alone, and is the current holder of the PPA Digital Publishing Company of the Year, AOP Digital Publishing Company of the Year for 2015 & 2016, and the British Media Awards Media Company of the Year 2016 titles. For more information, go to Dennis.co.uk
Dennis is run for the benefit of the Heart of England Forest Charity. For more information go to www.heartofenglandforest.com