Readly, based in Växjö in southern Sweden, is a fast-growing startup that has been described as the ‘Spotify for magazines’. The company offers a subscription-based, all-you-can-read magazine app for tablet and smartphone users. Today Readly has a collection of over a thousand primarily English, German and Swedish language titles and their back issues totaling around 16,000 magazines.
TeliaSonera is a leading telecoms company active in mobile, fixed, broadband and TV and with operations under a number of different brands in 15 different countries, among them Sweden, Finland, Denmark and Norway. First out to offer Readly to its customers is Telia in Sweden effective of 1st June 2015.
- -We are greatly impressed by the service Readly offers. Using the Readly app is just as convenient and enjoyable as reading a magazine on paper, and the range of titles is vastly better than anything any newsstand can offer. What’s also brilliant is that the user can consume them at home; on a train; or plane; or on vacation, says Patrik Höljö, Head of TeliaSonera Global Value Added services.
- -For us, this is a breakthrough on the operators market and it is extremely important for us. We have seen how well the cooperation between Telia and Spotify has worked out and the benefits for both parties. So we are extremely proud and happy that TeliaSonera has chosen us for a similar cooperation, says Per Hellberg, CEO at Readly.
Readly also offers book and newspaper reading but the cooperation agreement with TeliaSonera will initially only cover the magazine offering. Launched in spring 2013, Readly is active on the Swedish, German, British and American markets. The company has around 40 employees and offices in Växjö, Stockholm, Berlin, London and Austin, Texas. Readly is owned by its founders and private investors.
For more information about Readly, please go to http://gb.readly.com/about/press#/
For more information about TeliaSonera, please go to http://www.teliasonera.com/
About the Readly app
Readly is a service that lets customers have unlimited access to hundreds of national and international magazines in one app. The service offers fast download and easy, intuitive use so that the reader can read magazines online effortlessly. After a free two-week trial period, subscribers pay € 9.99 per month (in US $ 9.99; in UK £ 9.99) for unlimited use. This price includes use of the service on up to five devices, allowing the service to be shared among the whole family so that everyone can read their favourite magazines online. Currently the service includes close to 600 titles, but the number of titles and issues available increases continuously; you can find the current selection at http://www.readly.com.
Readly International AB, the company behind the Readly service, is a privately owned company headquartered in Sweden. Formed in 2012, Readly today has offices in Sweden, the UK, USA and Germany and a rapidly growing user base in more than 100 countries, making Readly the world’s leading digital platform for reading magazines online. For publishers, Readly represents both additional reader revenues and deep insights into reader behavior. The magazine version is available globally. In Sweden, Readly also offers a book version that lets readers experience the original print layout including images. This delivers an unrivalled digital reading experience for books where photos and illustrations are important, such as children’s books and cookbooks. Readly has also introduced a pilot version for newspapers.