Readly, the global digital magazine newsstand, today announced it has raised €10m in additional funding to drive the next stage of its growth. The latest round of funding comes from new investor Swedish fund Swedbank Robur and London based Zouk Capital. The company will use the funds to further its international expansion and support growth in its existing markets.
"Reading magazines digitally has become second nature as the demand for quality, curated content via the smartphone or tablet grows. The funding reflects confidence in our business model, team and market. It plays an important role in ensuring Readly fulfils its vision to be at the forefront of digital publishing by reaching a wider audience with the very latest in digital magazines across both new and existing markets. We are delighted with the continued support of our investors", says Jörgen Gullbrandson, CEO of Readly.
Stockholm headquartered Readly, offers an app for tablets and smartphones that lets customers have unlimited access to thousands of national and international magazines for a fixed monthly subscription. With readers in 46 markets and access to over 3200 national and international digital magazines, Readly is the leading global digital newsstand subscription service.This year, Readly has added Switzerland to its local markets of Sweden, UK, Germany and Austria and expansion to other markets is underway. In addition, 2017 saw close to 100% revenue growth, with strong growth continuing this year.
“Spotify transformed the music industry on a global scale and we’re seeing the same with the magazine industry. Readly is well equipped to lead this progressive industry forward through its digital offering and continued innovation. We are pleased to invest in Readly and be part of this next chapter,” says Erik Sprinchorn, Fund Manager at Swedbank Robur.
“We are in no doubt that the future of reading magazines is digital and Readly continues to be one step ahead of the competition, revolutionising the way we enjoy magazines. We have supported Readly from the early days and are delighted to be part of their continued success,” says Nathan Medlock, Partner at Zouk Capital.
Latest data shows an 80% growth in digital magazine consumption year on year with over 13 million magazines read in the last year. The global magazine industry has a turnover of €70 billon, which is 5 times greater than the music industry. Today, digital magazines represent about 6.5% of the total magazine industry turnover, a share expected to increase over the coming years.
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The Readly Report 2017/2018, data from the Readly app
PWC Global Entertainment and Media Outlook 2017-2021
About Readly: Readly is a digital service that gives users unlimited access to more than 3,200 national and international magazines in an app. The service is fast, easy to use and each user receives unlimited reading of up to 5 devices, so the whole family can use the same subscription. Several smart features such as Favourite Selection, Article Search, and Offline Reading makes it easier for the user to make full use of Readly. Readly was founded in Sweden in 2013 and currently has around 50 employees. Readly’s app is available across several markets with current focus on Germany, Sweden and the UK.
About Swedbank Robur: Swedbank Robur is Sweden's largest and one of the Nordic region's leading asset managers. The company is a wholly owned subsidiary of Swedbank and has been awarded a number of awards from Lipper, Morningstar and Bloomberg. Swedbank Robur manages just over SEK 1,000 billion and the New Technology Fund has previously invested in companies such as Acast and Frisq.
About Zouk Capital: Zouk Capital is a private equity and infrastructure fund manager investing in the sustainable economy. Zouk’s distinctive dual-track strategy of technology growth and infrastructure capitalises on the investment opportunities created by the global shift to greater resource efficiency. Zouk’s Growth Capital funds invest in high growth technology companies that use information technology to deliver resource efficiency. Our Infrastructure investment funds finance the construction of new high-yielding assets, by acquiring, developing and funding late- stage renewable energy infrastructure projects. Zouk has invested in the sustainable economy since 2000, has €600m under management and is headquartered in London.