Readly, the leading international digital platform, allowing subscribers to read unlimited digital magazine content, for a single monthly subscription, has been granted accreditation by ABC; the industry-owned auditor for the media industry in the UK. ABC provides an independent verification of circulation/data figures to facilitate the buying and selling of advertising space across a variety of media, including UK national newspapers and magazines.
ABC has accredited the processes which deliver Readly’s summary circulation reporting to its publishers. This means UK magazine publishers can claim users’ deduplicated first issue views within the Readly platform as Single Copy Sales sold at less than 20% of Basic Cover Price. The issue-by-issue circulation reporting may be included in their titles’ ABC headline circulation figures. Readly will be an ABC Associate Member and will be working with ABC to update the accreditation regularly.
Readly currently offers subscribers access to a total number of 161 UK magazine titles, including fashion, gossip, men’s interest, gaming, technology, children’s crafts and regional activities amongst others. Publishers with titles accessible via the Readly subscription service include Haymarket, IPC, DC Thomson, Future Publishing, Archant Community Media, Chelsea Magazines, Saga Publishing, Aceville, Eye to Eye, Wild Bunch Media, Time Out, The Lady, Rouleur and Greenways.
Per Hellberg, CEO of Readly, said:
”We are thrilled to be granted ABC accreditation for magazine sales via the Readly digital subscription service. The inclusion of digital editions in the ABC’s circulation figures is of crucial importance to publishers, as consumers increasingly access content of all kinds via digital platforms.
”This marks the first time publishers can claim single-copy sales from an all-you-can-read digital platform and is a strong endorsement of our business model and its positive impact on the magazine publishing industry.”
Jan Pitt, Group Executive Director of ABC, commented:
"Reporting Digital Editions and Digital Publications on ABC Certificates is an area of increasing importance for our publishers. However, compiling and supplying easy to use reports from third parties to substantiate their circulation claims is not always straightforward. It’s great to see Readly becoming an Associate Member in this important sector. I am delighted to welcome them. I am sure their ABC accredited status will be of great benefit to publishers using their platform.”
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About the Readly app
Readly is a service that lets customers have unlimited access to hundreds of national and international magazines in one app. The service offers fast download and easy, intuitive use so that the reader can read magazines online effortlessly. After a free two-week trial period, subscribers pay £9.99 per month (in US $ 9.99; in Europe € 9.99) for unlimited use. This price includes use of the service on up to five devices, allowing the service to be shared among the whole family so that everyone can read their favourite magazines online. Currently the service includes close to 600 titles, but the number of titles and issues available increases continuously; you can find the current selection at http://www.readly.com.
Readly International AB, the company behind the Readly service, is a privately owned company headquartered in Sweden. Formed in 2012, Readly today has offices in Sweden, the UK, USA and Germany and a rapidly growing user base in more than 100 countries, making Readly the world’s leading digital platform for reading magazines online. For publishers, Readly represents both additional reader revenues and deep insights into reader behaviour. In addition to the magazine version available globally, in Sweden Readly also offers a book version that lets readers experience the original print layout including images. This delivers an unrivalled digital reading experience for books where photos and illustrations are important, such as children’s books and cookbooks.
ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.
JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards. This industry-owned organisation meets 4 times a year to provide credibility, comparability and transparency for digital measurement. ABC audits digital media to these industry-agreed standards and accredits other digital service providers across the industry. Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.For further information please visit www.abc.org.uk